At present in the world of interior design, BNK group is a big name. But this did not happen overnight. The founder of BNK group, Behzad Kharas had to go long way to reach here. In this article we will know about the case study of this interior designer start up BNK group along with the founder.
Initial Days
Behzad Kharas wanted to become a architect. But he miserably failed in his first attempt. But he did not lost hope and next year he was in top 100 in Maharastra. But again due to bad financial conditions he left his study to join in airways job.
Luckily here he met a person who gave a work of interior design in her office. Later he got some other small projects due to his remarkable works.
Story of Success
During this working in small projects he found a rich Marwari person who gave his Villa to Behzad for interior design. He shifted Mumbai to do his work. Later he took a small office in a mall with 10 people. He started to design residential complex and office areas there.
He took very less amount of money compare to others. Thus he got more projects due to this mouth to mouth publicity and later he opened an entire office in Mumbai with 40 employees.
Changing the strategy
His works were increasing day by day. He found that his team were working on 60 different projects same time. He realized that if they started to do it just for money, they might not deliver their best in future. So they changed their business plan.
They got only 5-6 percent for design consultancy earlier. They thought to handover the whole project instead of just giving consultancy. They also found that even after giving good consultancy, sometime final structures did not came as expected. So they solved both the problem by taking the full responsibility of interior designing.
Client Satisfaction
People trusted BNK group for interior design consultancy. When they found they are doing the whole job, they wholeheartedly gave the work to this group. BNK group worked hard to achieve the highest customer satisfaction they could get from the customers.
Present Market
At present there is 20-30 billion dollar market for the interior designing. So no doubt there is a huge opportunity to expand. BNK group knew this very well. At first they were getting less products but as soon as they were delivering best projects in cheapest price, naturally people started to incline with this company.
Final Thoughts
They reduced the number of projects and focused mainly on the few projects in which they did extremely well and get huge publicity for free.
- Case study and Reasons for failure of the million dollar start up Tapzo
- Case study of Interior designer business Start up BNK group
- Case study of Wow Momos which become a thousand crore rupees start up
- Reasons of Jio to become a monopoly of telecom sector in India
- RBI launches new scheme to expand the bond market in India
- IPO of the Go Colors company which is known for women bottom wear manufacturer
- A new superpower is rising which may the reason for the next world war
- How a small reselling application Meesho become 30 k crore business company
- Know everything about the new investment vehicle REIT
- How Nestle`s flagship product Maggi destroy other noodles brand of India
- Secret business model of the largest retailer of the world Walmart
- The business strategy of Casify by which it earns from its competitors
- Why the one of the most promising start up “Askmebazaar” failed
- How a small start up Zepto is competing with big players in the online grocery market
- How a small start up Rapido beat big giants like OLA and Uber in bike ride service
- Reasons of failure of a billion dollar Start up “Hike Messenger”
- Billion dollar Success story of an aviation company Indigo in few years
- Success story of an Indian Billionaire and his steel making company
- Business model of a start-up company which depends mainly on memes
- Why one of the most popular two wheeler brand failed in India?
- Rise and fall of Online Apartment buying and renting platform “Housing.com”
- How will jiomart disrupt and create a revolution in online grocery delivery
They now started to develop big projects not in India but around the world. They did many renowned projects in various cities in India. They also expanded their business in Africa, Dubai and China. At present they have more than 20 crore rupees turnover every year. Even after the pandemic, they got more projects than previous year. It shows how much companies and people trust this BNK group.
Saved as a favorite, I love your site!